Coty X Marvinpac

Brief and Challenge

Seasonal beauty campaigns are often built around premium gift sets containing two, three or four different products. They are also tightly tied to a specific market launch date.

This requires timely packaging production, coordination of all products and components, sufficient manufacturing and co-packing capacity, storage of finished sets, and their subsequent distribution.

Missing the retail window can mean losing the entire seasonal sales opportunity.

Our Approach

Marvinpac handles the entire operational process, from developing and manufacturing premium packaging through coordinating products and components to assembling gift sets in large volumes.

Finished sets are then stored for several months ahead of the campaign launch. Shortly before market launch, Marvinpac coordinates final deliveries to airport travel retail, branded boutiques and other selected markets.

Result and Impact

Marvinpac connects premium packaging development with co-packing, storage and distribution. The beauty brand gains a single partner for the entire operational process — from the initial packaging design to delivering finished sets to individual markets.

Quality is essential for seasonal campaigns, but precise timing matters just as much. Marvinpac's integrated solution is set up so finished campaigns are ready to launch on schedule.