● CASE STUDIES
Air Up X Marvinpac
From co-packing to exclusive pod manufacturing
From co-packing to exclusive pod manufacturing
The partnership between Marvinpac and Air Up began in late 2023 with multipack packing. Over the following two years, it expanded to direct pod manufacturing and subsequently to exclusive production of all Air Up pods.
Air Up entered the market with an innovative product and the ambition to quickly build a global consumer brand. It decided to focus its core capacity on marketing and sales, entrusting manufacturing and the supply chain to external specialists.
It therefore needed partners able to react quickly, offer flexibility and scale production alongside changing demand.
The partnership began in late 2023 with packing multipacks of three to five pods into plastic bags. At that time, Air Up was working with several partners.
Based on Marvinpac's speed, flexibility and quality of service, the scope of cooperation gradually expanded. In 2024, Marvinpac also began direct pod manufacturing.
Two years later, Marvinpac became the exclusive manufacturer of all Air Up pods and the partner responsible for packing them into various consumer and retail formats.
Marvinpac today provides an integrated manufacturing and packing solution that includes:
Exclusive production of all Air Up pod flavors.
Packing pods into various consumer and retail formats.
Adapting packaging to improve its sustainability.
Assembly and filling of retail display panels.
Direct pan-European deliveries to retail chains.
What began as a packing order grew into a strategic, exclusive partnership within two years.
The integrated model lets Air Up focus on brand growth, marketing and sales, while Marvinpac takes over manufacturing, packing, retail preparation and distribution.
The partnership shows how operational cooperation can gradually grow into an integrated manufacturing and supply solution that scales alongside a fast-growing brand.
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